Digital MarketingDisrupter
Do you know anyone who started a 7-figure marketing agency from their dining room table with their newborn 3rd kid on their shoulder? Whelp, now you do.
Down-to-earth, street-level communication, Jake Zufelt is what your next event needs.
If you've already got a marketing guru who ensures business owners don't sabotage their own online presence, then you don't need Jake Zufelt.
But if you don't - then you need Jake Zufelt and Weldwood Marketing!
Anyone That Tells You
It's Simple Is Trying
To Sell You Something
Most business owners hate their marketing. They are not wrong to.
Digital marketing is one of the only industries on earth where nobody is policing anything. It is not hard to build a website, call yourself a professional at this, that or the other thing, and start charging for it. Somebody in your audience has already paid that person.
So I am not going to stand up and tell a room that marketing is simple. It is not. What it is, is learnable, and that is a very different promise to make an audience.
What I will do is take the thing everybody has been quietly avoiding, say it out loud in plain English, and hand them something they can actually act on before the drive home.
I started Weldwood Marketing at my dining room table with my newborn third kid on my shoulder. It is a multi-million dollar agency now. I also still tell people no on a regular basis, and I have messed up plenty of this along the way.
That second part is the part rooms actually respond to. Not the highlight reel.
Nobody has ever changed how they run their business because a speaker listed his credentials at them. They change because someone finally described their situation accurately.
I am allergic to complexity. I start sneezing when things get overcomplicated.
What It Looks Like
Not a stock photo of a man in a headset. A conference stage, a breakout room, a workshop with the lights on. Different crowds, same job.
Speaking Topics
Bigger Than Your Business
Personal Branding
Your customers buy from a person before they buy from a company. This one is about building a name that works even when you are not in the room, without turning into one of those people who posts a motivational quote over a picture of a mountain.
Don't Do Dumb Sh*t
How To Avoid Marketing Mistakes
A tour of the mistakes I watch owners make over and over, most of which cost money quietly for years before anyone notices. I have made a good number of them myself, which is how I know where they hide.
Digital Marketing Sucks
And 10 Ways to Make it NOT Suck
The talk version of the book. It is complicated, it changes constantly, and it is still entirely necessary. Ten things you can fix that do not require hiring anyone, starting with the ones you already own and are not using.
Don't Be A Bigfoot Business
How To Get Discovered Online
Everybody swears they have seen it, nobody can produce a clear picture. If people cannot find you, verify you, and believe you inside about thirty seconds, you are a rumour. Here is how you stop being one.
AI For Normal People
Practical AI without the hype
No hype math, no six-figures-in-ninety-days nonsense. What these tools are genuinely good at, what they are still terrible at, and where using one will make you sound like every other business in your market.
Marketing For Humans
Staying Human in the World of AI
Our purpose statement, turned into a talk. Everyone now has access to the same tools, which means the tools stopped being the advantage. Treating people like people is what is left, and it turns out that scales fine.
Formats
Same material, different room. Tell me which one you have.
Keynote. The main stage version. One argument, carried the whole way, with enough of a story in it that people remember the point on Monday.
Workshop. Laptops open. People leave having built or fixed something real, not having filled in a worksheet they will lose.
Panel or breakout. Smaller and messier, which I like. This is where the questions people were too embarrassed to ask in the big room finally come out.
Podcast guest. I host my own show, so I know what a good guest is supposed to do for a host. Give me the angle and I will bring the stories.
Probably Not, If
- Your audience wants a guarantee. Marketing is not plugging in a quarter and getting a quarter and a nickel back.
- You need someone to scale the room to seven figures in ninety days. That talk exists. It is not mine.
- You want the speaker to open by explaining how great his company is. I find that one of the most nauseating things in business.
- Your event needs a political take. Nobody has any idea what my politics are and I plan on keeping it that way.
Still here? Then we will probably get along.
Book Jake
Tell me about your event and your audience. I'll tell you straight whether I'm the right fit.